Harley Davidson showroom
Suspended panels installation. Harley Davidson showroom in Manhattan. 378 Broadway NY, NY 100013
| Date | November 2013 |
|---|---|
| Decor Object | Suspended panels, 700 sq. ft. |
| Photo Print | no |
| Size | 28’ x 11’ |
| Project Time Frame | 16 hours |
| Difficulty Level |  |
| Ceiling texture | high gloss |
| Type of Track | ceiling type |
| Lighting | chandelier |
The new Harley-Davidson of NYC will be a flagship downtown/Soho location for the classic American motorcyle company. Within this urban context, the space aims to reintroduce the brand to a new audience, appealing to New Yorkers and visitors alike.
The two level space will contain a selection of bikes with an emphasis on vintage customs and lighter sportier models more appropriate for city rides.
Interactive experiences include a bike customization station, tour mapping and ride simulations. Lounges and a coffee bar aim to provide for a low pressure sales environment allowing visitors to familiarize themselves with the updated brand at their own pace.