Harley Davidson showroom
Suspended panels installation. Harley Davidson showroom in Manhattan. 378 Broadway NY, NY 100013
|Decor Object||Suspended panels, 700 sq. ft.|
|Size||28’ x 11’|
|Project Time Frame||16 hours|
|Ceiling texture||high gloss|
|Type of Track||ceiling type|
The new Harley-Davidson of NYC will be a flagship downtown/Soho location for the classic American motorcyle company. Within this urban context, the space aims to reintroduce the brand to a new audience, appealing to New Yorkers and visitors alike.
The two level space will contain a selection of bikes with an emphasis on vintage customs and lighter sportier models more appropriate for city rides.
Interactive experiences include a bike customization station, tour mapping and ride simulations. Lounges and a coffee bar aim to provide for a low pressure sales environment allowing visitors to familiarize themselves with the updated brand at their own pace.